CARINEH MARTIN

Carineh Martin has spent the last two decades working in the luxury sector, across the Fashion, Beauty, and Entertainment industries, with pivotal positions at PRADA, DIOR, The Estée Lauder Companies, ID-PR and The William Morris Agency (now Endeavor).

Upon graduating from the University of Pennsylvania’s Annenberg School of Communications, with a B.A. in Communications and concentrations in Psychology and Marketing from The Wharton School of Business, she joined The William Morris Agency as an Agent Trainee in Los Angeles, one of two women in a program of fifty.

Driven to pursue a career bridging fashion and entertainment, Carineh moved to New York and joined PRADA USA in 1997, where she launched and ran their global VIP Relations Department for seven years. It was one of the first VIP departments in the industry, created to foster relationships with celebrities and their representatives, cultural pop icons, stylists, costume designers, directors, producers, editors, journalists, contemporary artists, socialites and influencers. Carineh worked directly with Hollywood’s A-list, leading the company’s efforts relative to the red carpet, including its campaigns for the Oscars, Golden Globes, Cannes Film Festival, and Met Gala, and its presence in content media, including film and television.  She also worked with multiple strategic partners on behalf of the brand. Her efforts resulted in significantly raising brand awareness worldwide, firmly positioning the brand as an image leader and generating millions of dollars in revenue and media value. This is also when she and Arianne first met!

The Estée Lauder Companies hired Carineh as Director of Global Marketing for their cult indie brand, Stila, where she worked alongside its Founder, Jeanine Lobell. Her team led the prestige beauty brand’s global rebranding and repositioning efforts. With a focus on creativity, innovation, and global brand consistency, she developed on-brand marketing and messaging, which combined with keen market analysis, resulted in a series of innovative product launches, dynamic collection concepts, unique packaging designs, effective merchandising and promotions, strategic distribution, and integrated marketing programs and co-branding initiatives.

In 2006, Christian Dior Couture created a new position for Carineh as Director of Marketing, Special Events, and VIP Relations. She oversaw the company’s efforts relative to brand awareness, luxury positioning, and client engagement, by leading its advertising strategy, national image event strategy, retail sales event strategy, red carpet strategy, celebrity relations, and partnerships with media and non-profits.

She next joined the industry’s largest independent entertainment PR firm, ID-PR, as Vice President of Entertainment and Brand Strategies, to leverage her experiences in exploring new areas of opportunity and growth.  Her team represented brand clients like Cartier, ELLE, Lancôme, Tiffany & Co., MAC, and Variety as well as film studios for Oscar campaigns.

Carineh has spoken at Harvard Business School and The Wharton School of Business. In 2008, she founded a luxury brand marketing consultancy to advise clients on marketing, communications, branding, partnerships, driving sales, and achieving organic growth in strategic and innovative ways.

She is now 100% RAD and committed to using her own platforms, experiences and networks to drive social progress and personal fulfillment.