Honoring cultural icons who inspire purpose.

The RAD IMPACT AWARDS honor CULTURAL ICONS WHO INSPIRE PURPOSE — though in a uniquely RAD way! Each Award is an advocacy campaign that promotes our Awardee’s purpose while also CREATING TANGIBLE IMPACT FOR THEIR CHARITY! These are also the first and only awards that are SHARED — in this case with a fellow advocate or beneficiary of that charity’s work!

The five charities selected by our Awardees received significant donations to fund projects that further their missions through direct impact for others. We are incredibly grateful to Luxury Stores at Amazon for their generous support!

We also presented Michelle Obama with our RAD ICON Award and Amanda Gorman with our RADVOCATE Award for inspiring progress + positivity through everything they do!

We are so in love with our inaugural Awardees, who we deeply admire for their authentic support of the causes they believe in. Empowering their advocacy and creating impact for their charities, while also inviting fans to get RADucated and involved with their causes, is what RAD is all about!

CLICK ON OUR AWARDEES TO WATCH THEM SURPRISE THEIR HONOREES!