Purpose. Advocacy. Authenticity.
ADVOCACY is central to RAD's mission of creating CONSCIENTIOUS COMMUNITIES. We use it to EDUCATE, INSPIRE, and ACTIVATE people to get involved with SOCIAL PROGRESS: to donate, to volunteer, to share with friends, to blow up their social media!
WE SEE THE WORLD THROUGH THE LENS OF PURPOSE. WE CELEBRATE CULTURE THROUGH CAUSE.
Our signature authentic advocacy campaigns can be seen on the red carpet, at events, in media campaigns and through retail programs. We work organically with our friends, our clients and our partners to generate IMPACT for non-profits. 100% OF ALL MONEY we raise for charity is donated.
INTEGRITY IS QUEEN.
That’s how we create a #RADNewWorld.
WAYS TO WORK WITH US
AUTHENTICITY IS THE NEW BLACK.
LIVE EVENTS: CURATIONS THAT CONNECT
We’ve been there, done that and need PURPOSE TO SHOW UP.
DIGITAL: CAMPAIGNS THAT ENGAGE
We live in a time when ADVOCACY FOR OUR BELIEFS AND VALUES matters.
RAD TALKS: CONVERSATIONS THAT INSPIRE
We want to BE INSPIRED by people WE ADMIRE.
HOW WE WORK
We design purpose-driven partnerships between TALENT + BRANDS + NON-PROFITS to raise money and awareness for charities.
TALENT use their INFLUENCE + PLATFORMS to authentically advocate for causes they believe in. This is even more powerful when they’re also promoting their projects, since their profiles are elevated.
BRANDS use their MARKETING DOLLARS + PLATFORMS in culturally relevant ways to create social impact + consumer engagement through authentic content. This is not CSR that supports what you’re selling; it’s supporting those who matter to you by giving to what matters to them.
NON-PROFITS achieve MEASURABLE IMPACT from donations and advocacy that RAD amplifies through press + social media. 100% of the money we raise is donated.
WHY WORK WITH US?
Brands need ADVOCACY to AUTHENTICALLY + EMOTIONALLY CONNECT with consumers. They need to communicate WHO THEY ARE through behavior vs. messaging. They need to advertise their VALUES + PRINCIPLES as well as their PRODUCTS + SERVICES.
ADVOCACY generates AWARENESS while VALUES deepen ENGAGEMENT. When executed authentically, they establish TRUST + LOYALTY; they empower BRAND EVANGELISM.
BENEFITS OF BEING RAD
for caring about more than the bottom line, like our communities and planet. We shop our values and expect purpose over profits. #addtocart
by aligning with CULTURE THROUGH CAUSE which is genuine + purposeful. #winwin
that’s AUTHENTIC and thus emotionally engaging since EMOTION drives behavior, not MESSAGING. #101
thru ALTRUISM VS. AGENDA. Giving should not strategically promote what you’re selling. #intentionsmatter
media covers brands who do good authentically, who disrupt, who behave differently. These are today’s innovators + winners. Being RAD is disruptive because authentic behavior is rare. #earnit
that communicates WHO you are, through your values and contributions to society. Period. We call it VALUES MARKETING and it’s the new driver of longevity and loyalty. #promoyourpurpose
people want to work for companies who stand for something, reflect their values, and give back. Attract top talent through a genuine commitment to social impact. #radvocacy
employees are more loyal and productive when they are proud of their companies and purposeful in their jobs. Being RAD achieves both. #dedication
Film/motion work by Alyn Horton
