Purpose. Advocacy. Authenticity.

We create advocacy campaigns that illuminate values and drive impact for charities. 

 We are forging a #RADNewWorld. 

THE RAD IMPACT AWARDS recognize cultural icons who inspire purpose. We celebrate them, as only RAD would, by creating IMPACT for their charities! So each of our five RAD Impact Awardees chose a non-profit organization they’re passionate about to receive a significant donation in honor of their Award. Then, they SHARED their Award with a fellow advocate or beneficiary of their charity’s work!

Click above to watch the videos of our five RAD Impact Awardees receiving and sharing their awards!

RAD x DE BEERS GROUP presents BLACK IS BRILLIANT, a celebration of Black Excellence, featuring six extraordinary jewelry Designers collaborating with the world’s top Stylists and Talent to share their exquisite CREATIVITY + HERITAGE through REPRESENTATION + VISIBILITY on the most powerful red carpets in the world.

Click above to watch the campaigns unfold!

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Love in action is alive in NYC! ❤️💛💙💚💜⁠⁠ ⁠⁠ #Repost @pridetrain⁠⁠ ・・・⁠⁠ For the fifth year running, we'll be spreading the message of LGBTQIA+ acceptance, resilience, and joy all over NYC.⁠⁠ ⁠⁠ Although we have made progress in fighting the pand
#GivingTuesdays are all about celebrating the power of generosity!💪🏽 This week we honor the legacy of Ali Forney through the work of @aliforneycenter, a nonprofit dedicated to protect LGBTQ youths from the harms of homelessness. 🏡❤️⁠⁠ ⁠⁠ 👉🏽 Ali
Relationships are 🔑 towards a #RADNewWorld!⁠⁠ ⁠⁠ #Repost @decolonizeunconference⁠⁠ ・・・⁠⁠ Our relationships are political. They are the foundation of the systems that are bigger than us. Changing the world doesn’t begin outside of ourselves, it
Here's a first! 📣 The fabulous couple @stacylondonreal and @catyezbak giving us a DOUBLE DOSE of what to READ, LISTEN and WATCH this PRIDE month! 🌈 @stacylondonreal is a familiar face from TLC's What Not to Wear, The Today Show, and Rachael Ray. S
It's a first for women!💪🏽 Between 2022 and 2025, the U.S. Mint is set to highlight up to 20 trailblazing American women, starting with Sally Ride 🚀 and Maya Angelou 🖊️⁠ Now that women are getting recognition on U.S. currency, are equal wages next
This week's #givingtuesday celebrates Pride month 🌈 and honors the generation that helped pave the way for LGBTQ+ rights 👊🏾 In the US, LGBTQ+ seniors are faced with housing discrimination, healthcare challenges and lack of safe spaces. Since 1998
Happy birthday to the queen @lavernecox 🎉🎂💜